Process
I don’t believe in a ‘one-size-fits-all’ approach for my partners. Each challenge requires a tailored blend of research, experimentation, and execution. What I do offer is a flexible framework that can be applied in full or in part, depending on the specific needs of the project. My extensive experience, from simple landing pages to complex, data-driven dashboards, enables me to make informed, efficient decisions.
Before partnering on a project we need to understand the current thinking and gather any contextual data or information which may help to frame the engagement.
Talk
An initial consultation provides an opportunity to get to know each other and the project. Either in person or over video call, this step allows us to get more information and context to help us understand and begin to frame your problem. Book a call today, initial consultation is free.
Audit
If you have an existing product or website, it’s often beneficial to conduct a thorough audit before finalising the direction of the project. Do you have data analytics that offer insights or validate the need for change? What is the foundation of your current technology platform? How extensive is your website's content? Gathering this information—and more—will help define the scope and guide the necessary changes to ensure the project’s success.
Discover
The approach to this phase will vary depending on the project. For some, extensive research may be necessary to fully define the problem, while others may only require light validation if the problem is already well understood. Ultimately, the budget and timeframe will influence how this phase is executed. However, in many cases, investing time and resources upfront is highly valuable. Building the wrong solution can prove to be an incredibly costly mistake in the long run.
Define
In this phase, we take the research and data gathered during discovery and synthesize it to create a clear and viable problem definition within the context of the project. By identifying patterns, key insights, and recurring themes from the research, we can increase confidence in the subsequent development of effective solutions.
Develop
This is an exploratory phase driven by a clear problem definition. Through ideation and prototyping, we expand the range of potential solutions, fostering creativity and generating innovative approaches to solving the problem. This phase allows for experimentation and the creation of feedback loops, which help refine ideas and guide the direction. By continuously iterating, we reduce risk and increase the likelihood of success in the final stages of delivery.
Deliver
After thoroughly exploring all potential solutions and refining our approach, we transition to building the final solution. At this stage, all the hard work comes together. The team is aligned on the direction, and everyone is ready to execute with confidence. By laying a strong foundation from the outset, we ensure a smooth delivery and empower the team to produce an effective, high-quality solution.
Monitor
A digital product is a living entity, and its release marks just the beginning of its journey. Establishing the right success metrics is essential to accurately track progress and ensure the product is heading in the right direction. Building an effective feedback loop that integrates both quantitative and qualitative data is crucial for continuous improvement. We offer affordable packages designed to help you manage your product's lifecycle, ensuring it remains adaptable to changes and continues to thrive in a dynamic market.