How We Work
We don’t have a ‘one size fits all’ approach for our partners, each problem must be met with the correct balance of research, experimentation and delivery. What we do have is a framework that we can apply, in whole, or in part, depending on the challenge presented. Our wealth of experience in projects ranging from simple landing pages through to complex data-rich dashboards helps us to make efficient choices.
Before partnering on a project we need to understand the current thinking and gather any contextual data or information which may help to frame the engagement.
Talk
An initial consultation provides an opportunity to get to know each other and the project. Either in person or over video call, this step allows us to get more information and context to help us understand and begin to frame your problem. Book a call today, initial consultation is free.
Audit
If you have a current product or website, it may be advisable to conduct an audit before formalising the direction the project should take. Do you have data analytics that can provide insight or confirm the need for change? What is the basis of your current technology platform? How much content does the website contain? All of this information, and more, will inform the scope and direction of the changes that need to be made.
Discover
Depending on the project you may need to conduct extensive research to clearly articulate the problem, or it may only require light validation if the problem is well defined. Budget and timeframe will ultimately determine how this phase is approached but for some projects it is very much worth making the initial investment. Building the wrong solution will always be a very expensive mistake.
Define
In this phase we take the research and data collected during discovery and synthesize to construct a viable problem definition within the context of the project. By picking up on patterns, key insights and themes exposed through the research we can build a higher degree of certainty in the subsequent development of solutions.
Develop
This is an exploratory stage informed by a clear problem definition. Using ideation and prototyping to expand the range of potential solutions, this phase allows us to be creative and generate new ways to solve the problem. We can experiment and develop feedback loops to inform the direction and refine the ideas which will ultimately reduce risk in the final stages of delivery.
Deliver
After exhausting the potential solutions and refining the approach we switch over to building the final solution. All of the hard work comes together, the team is solid on the direction and everyone can execute with confidence. Setting the foundational stages up correctly ensures that delivery will be smooth and the team can produce an effective solution.
Monitor
A digital product is a living entity, when released it is only at the beginning of its journey. Setting the correct metrics for success will enable precise measurements on whether things are moving in the right direction. It is crucial to build an effective feedback loop that can be informed by quantitative as well as qualitative data. We build affordable packages to help you manage the lifecycle of your product and ensure that it is flexible enough to respond to changes in order to stay successful.