Reliable and easy to manage
Eric Schmidt, as you can see from his showreel of work, is a highly sought after cinematographer from Hollywood, Los Angeles. He came to me with a specific problem in the presentation of his work, relying on out-dated technology made it difficult for him to update his work. On top of that the delivery of video was unreliable and unattractive, it just didn’t justify the quality of his material.
Starting from scratch with a completely new direction in visual presentation
We wiped the slate clean and started from the very foundations of how Eric could present himself and the work. What became apparent from the beginning was the work is what matters, we needed to present this in the foreground, everything else should exsist to support this goal. A clean well-structured layout with mutted tones would help to highlight the colourful stills of his video.
The nightmare scenario
Even with Eric’s contacts and experience he still places a great deal of importance on his website to secure the next big gig. No one escapes the nightmare scenario of the busy producer or art director getting frustrated when your website just won’t work.
This can mean the difference between securing the job or not. We custom built the front-end to display the work as a series of tiles, the video is played in a lightbox which takes over the entire browser area, maximising the impact and removing all the distractions on viewing his material. Vimeo was chosen to host the video and ensure smooth delivery.
Under the hood
Expression Engine is a mature CMS with years of development, we wanted this sort of reliability and flexibility to run the system. Connecting to the Vimeo API also allowed us to draw the collection of videos hosted on Vimeo into the CMS making it easier and faster to manage. Adding, re-ordering, disabling and general management of the content is intuitive and easy.
“I am really impressed with how the website turned out, it has made adding and updating new material easy. Even on the move I can reorganise my work, saving me a huge amount of time.”
A responsive, easy to manage system which looks great on smartphone, tablet and desktop. Eric now receives great feedback on his site, it plays the video fast and reliably. Eric can now focus on producing great work without the need to worry about how it will be presented and delivered.Visit Eric Schmidt